Bigger Picture participated in the Cradle 2 Cradle conference in Alsion, Sønderborg on the 12th of June. Here Michael Braungart discussed myths and facts about the Cradle 2 Cradle way of thinking, acting, production and consuming. He pleaded that the “consume less/waste less”-discource was the reason for the dawning “climate fatigue” among the population. If we instead are able to create a beautiful agenda, where our living standards also improves, we are on to the right track. I agree on that!