One more campaign from the Saving Trust in Denmark. This time a hand drawn explanation for the younger audience.

We have just been chosen as partners in Bright Green Youth – an Innovation and Climate Camp for youth aged 14-18 year. Other partners include Danfoss Universe and the Danish Association for Co-Operation. The Camp is held in Denmark August 2009 where 3-400 participants will come up with inputs to the Copenhagen Summit (COP15) in December. Visual language and graphic facilitation will be key elements in both the design and hosting of the event. If you know of a bright green youth you think should attend – contact BGY.

In Denmark the Saving Trust is running campaigns both online and on TV where viewers are helped to save money on energy. This is a brilliant visual explanation for the younger audience.

There are so many great initiatives around “being green”, doing the right things, living sustainable etc. And the best part is almost that they have all gotten the thing about communicating in a powerful visual language. I found this site on John Grants blog, and just love the simplicity, the overall theme, the visual language – and finally the way you as a reader is guided through the site.